7.37X ROAS, $456,000+ Generated for Small Business

๐—ฅ๐—ฒ๐—ฑ๐—ฒ๐—ณ๐—ถ๐—ป๐—ถ๐—ป๐—ด ๐—ฆ๐—บ๐—ฎ๐—น๐—น ๐—•๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€ ๐—ฆ๐˜‚๐—ฐ๐—ฐ๐—ฒ๐˜€๐˜€ ๐˜„๐—ถ๐˜๐—ต ๐Ÿณ๐Ÿฏ๐Ÿณ% ๐—ฅ๐—ข๐—”๐—ฆ ๐—ฎ๐—ป๐—ฑ ๐Ÿฑ๐Ÿฌ% ๐—œ๐—ป๐—ฐ๐—ฟ๐—ฒ๐—ฎ๐˜€๐—ฒ ๐—ถ๐—ป ๐—ฅ๐—ฒ๐˜ƒ๐—ฒ๐—ป๐˜‚๐—ฒ

In short
In the hyper-competitive sector of gym equipment e-commerce, the client aimed for a 250% ROAS Barriers included limited keyword targeting, inadequate tracking setup, budget constraints, and stiff market competition.
Google Ads
November 2022


+ Achieve at least a 250% ROAS.
+ Enhance keyword targeting efficiency.
+ Optimize budget allocation.
+ Amplify conversions by 50%.


+ ๐—ž๐—ฒ๐˜†๐˜„๐—ผ๐—ฟ๐—ฑ ๐—˜๐˜…๐—ฝ๐—ฎ๐—ป๐˜€๐—ถ๐—ผ๐—ป: Conducted exhaustive keyword research to extend market reach.
+ ๐—˜๐—ป๐—ต๐—ฎ๐—ป๐—ฐ๐—ฒ๐—ฑ ๐—ง๐—ฟ๐—ฎ๐—ฐ๐—ธ๐—ถ๐—ป๐—ด: Overhauled tracking mechanisms for accurate conversion metrics and campaign evaluation.
+ ๐—•๐˜‚๐—ฑ๐—ด๐—ฒ๐˜ ๐—˜๐—ณ๐—ณ๐—ถ๐—ฐ๐—ถ๐—ฒ๐—ป๐—ฐ๐˜†: Fine-tuned budget allocation to maximize ad exposure and ROI.
+ ๐—”๐—ฑ ๐—–๐—ผ๐—ฝ๐˜† ๐—ข๐—ฝ๐˜๐—ถ๐—บ๐—ถ๐˜‡๐—ฎ๐˜๐—ถ๐—ผ๐—ป: Developed resonant ad copies focusing on unique value propositions.
+ ๐—š๐—ฒ๐—ผ-๐—ง๐—ฎ๐—ฟ๐—ด๐—ฒ๐˜๐—ถ๐—ป๐—ด: Zoomed in on the New York market to leverage local advantage.

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Implemented with precision, the campaign involved full utilization of Google Ads featuresโ€”ranging from ad extensions and negative keywords to dynamic search ads and A/B testing.


+ ๐—”๐—ฑ ๐—ฆ๐—ฝ๐—ฒ๐—ป๐—ฑ: $135,000 deployed over 60 days.
+ ๐—ฅ๐—ฒ๐˜ƒ๐—ฒ๐—ป๐˜‚๐—ฒ: Generated over $456,000, a 50% increase in conversions.
+ ๐—ฅ๐—ข๐—”๐—ฆ: Attained an impressive 337% ROAS, far surpassing the initial 250% target.


This case is a testament to the transformative power of strategic Google Ads management for small businesses. By overcoming common hurdles and smashing set targets, the campaign highlights the accessibility of remarkable ROI and significant growth for small enterprises in highly competitive sectors.

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