Building a Marketing Website in 2024: The Essentials

Learn how, when and the best practices to design and develop a fully marketing ready website for your business in 2024

As we move further into 2024, having a strong online presence is more critical than ever for businesses. A well-designed, user-friendly website can be the difference between attracting new customers and losing them to competitors. In this article, we'll explore the key components of building a successful marketing website in 2024.Choosing the Right PlatformOne of the first decisions you'll need to make when building a website is which platform to use. WordPress and Webflow are two popular options, but there are many other content management systems (CMS) and website builders available.WordPress is an open-source CMS that powers over 40% of all websites on the internet. It offers a wide range of customization options through themes and plugins, making it a versatile choice for many businesses. However, it does require some technical knowledge to set up and maintain.Webflow, on the other hand, is a visual website builder that allows you to create custom designs without coding. It offers a more user-friendly interface than WordPress but may have limitations in terms of functionality and scalability.Ultimately, the best platform for your business will depend on your specific needs and resources. It's important to research and compare different options before making a decision.

The Power of Low-Code Tools

In recent years, low-code platforms have gained popularity as a way to build websites and applications quickly and efficiently. These tools allow users to create custom software without extensive coding knowledge.Low-code platforms like Betty Blocks, Mendix, and UIPath offer drag-and-drop interfaces and pre-built components that make it easy to build complex applications. They also enable cross-functional collaboration, allowing teams with different skill sets to work together seamlessly.By leveraging low-code tools, businesses can speed up development time, reduce costs, and empower non-technical team members to contribute to website projects.

Essential Website Elements

Once you've chosen a platform, it's time to start building your website. Here are some key elements to include:

Social Proof and Testimonials

Showcasing positive reviews and testimonials from satisfied customers can help build trust and credibility with potential buyers. Consider adding a dedicated testimonials page or featuring quotes throughout your site.

Real Photos and Videos

Stock photos can make your website feel generic and impersonal. Instead, use real photos of your team, products, and customers to create a more authentic and engaging experience. Videos can also be a powerful way to showcase your brand and tell your story.

Clear Calls-to-Action

Every page on your website should have a clear purpose and call-to-action (CTA). Whether it's encouraging visitors to make a purchase, sign up for a newsletter, or contact your team, make sure your CTAs are prominent and easy to find.

Optimizing for Search Engines

To attract organic traffic to your website, it's important to optimize for search engines like Google. This involves incorporating relevant keywords into your content and meta tags, as well as ensuring your site is technically sound.Some key SEO elements to focus on include:

  • Title tags: The title of each page should accurately reflect its content and include relevant keywords.
  • Meta descriptions: These short snippets appear in search results and should entice users to click through to your site.
  • Header tags: Using H1, H2, and H3 tags to structure your content can help search engines understand the hierarchy of your pages.
  • Schema markup: Adding structured data to your pages can help search engines better understand your content and display rich snippets in search results.

Many CMS platforms and low-code tools offer built-in SEO features or integrations that make it easier to optimize your site without extensive technical knowledge.

Collaboration is Key

Building a successful website requires input and collaboration from multiple teams, including marketing, design, development, and content. Low-code platforms and user-friendly CMS tools make it easier for cross-functional teams to work together and make updates quickly.By creating a centralized hub for content creation, design updates, and analytics tracking, teams can stay aligned and make data-driven decisions. Regular communication and transparency are also key to ensuring everyone is working towards the same goals.

The Winning Formula

So what does a winning website look like in 2024? It's one that combines all of these elements - a user-friendly platform, engaging content, SEO optimization, and seamless collaboration - to create a marketing machine that drives results.A successful website should be:

  • Easy to navigate and optimized for conversions
  • Visually appealing with high-quality images and videos
  • Optimized for search engines to attract organic traffic
  • Regularly updated with fresh, relevant content
  • Managed efficiently by cross-functional teams

By focusing on these key areas, businesses can create websites that not only look great but also deliver measurable results. With the right tools and strategies in place, building a winning website in 2024 is within reach for companies of all sizes.